Benita Johnson - The Vine Wine Club
Benita Johnson - The Vine Wine Club
DURATION
3 years
DURATION
3 years
CLIENT
Benita Johnson
CLIENT
Benita Johnson
Content Strategy
Content Strategy
Consistency
Consistency
Increased Sales
Increased Sales
PROJECT OVERVIEW
PROJECT OVERVIEW
Content Creation & Event Promotion
Content Creation & Event Promotion


The Challenge
The Challenge
Johnson had not built a strategy or plan for consistency. She did not have time to get content needed to showcase her brand while also instructing her classes. Her challenge was ticket sales and timely promotion.
Johnson had not built a strategy or plan for consistency. She did not have time to get content needed to showcase her brand while also instructing her classes. Her challenge was ticket sales and timely promotion.
WHAT WE DID
WHAT WE DID
This client needed consistency and maximized exposure. To combat her challenges, we attend her events to get her teaching and pouring in action. We also promote her events and curate content around her upcoming events and trips. We created a creative content calendar that allowed for her to maintain consistency. Her consistent presence and content increased ticket sales for her trips, destination dinners, and more.
This client needed consistency and maximized exposure. To combat her challenges, we attend her events to get her teaching and pouring in action. We also promote her events and curate content around her upcoming events and trips. We created a creative content calendar that allowed for her to maintain consistency. Her consistent presence and content increased ticket sales for her trips, destination dinners, and more.